The Social Standard
Taking Brands Forward with the Right Influence

In today’s hypercompetitive market, the struggle for brands to establish themselves as the best in their product or service genre and gain their popularity is more than ever. So, the question that rattles brands is ‘how to cut through the noise with the right marketing strategy to convey the brand message?’ And influencer marketing holds the key to unlock this question, utilizing top-of-the-line endorsements and product mentions from recognized influencers. However, the number of influencers is towering with the extensive usage of social media platforms. This entails companies to carefully choose the right social talent from the massive pool of social media influencers, large, medium, and nano influencers, who can bring out the true brand essence, and seamlessly execute the social campaigns for reaching out to the target audience and taking the brand forward.

In this era, where brands are trying to connect with the right influencers, the California-based influencer marketing agency, The Social Standard, is doing all the nine yards from providing custom-tailored strategies for brand success to serving as the match-makers and beyond. They are a full-service influencer marketing agency with a wide network of influencers and a highly experienced team, driving solution-oriented marketing, building mutually favorable partnerships between brands and influencers, and infusing a fresh perspective into campaigns. “We are setting new standards in the influencer marketing space, helping brands match with the right experts, who can showcase their value proposition most authentically, and offering the best-fit creative strategies to help them become the best,” remarks Jess Phillips, Founder of The Social Standard.

The company offers end-to-end customized services, comprising creative strategies, influencer marketing, in-house content creation and production, paid media, creative services, and campaign execution.

Based on the brand’s general goals, their experienced team can evaluate where influencer marketing can best fit them. The company can devise ideas aligned with the brand’s ambition, craft a suitable long-term plan to operate, and leverage the influencers to promote product promotions. Further, they proceed to the execution coupled with production style, quality, and shoots.

We set the standard in the influencer marketing space by creating a full-service influencer focused agency

At the outset, The Social Standard’s creative directors sell in the idea and work with the brand to figure out the idea. This is then transitioned to the company’s networked talent and account management agencies, who evaluate the need for the production team for content creation. And based on the requirement, their team supplements content. Besides, every client, spending over a specific threshold, receives complete access to all of the company’s tech partners, which includes their influencer database tracking, campaign tracking and monitoring, and demographics tools. “We create partnerships so that our brand partners get access to all the texts through us without having to subscribe themselves,” adds Jess.

Bringing to light their extensive prowess in popularizing brands, Jess mentions the success story of a leading automobile brand and one of their longest-running partners, Jeep. They partnered with The Social Standard for the 2018 World Surf League’s Pipe Masters surf competition in Hawaii for sourcing and activating travel and adventure influencers. The Social Standard facilitated them to connect to influencers worldwide with the new ‘Instagram Live’ feature and matched each of the partnered influencers with a Jeep athlete competing in the event. The team fruitfully created sterling content to spread awareness and hike engagement with reasonable rates, press engagement, and partnerships. To boot, Jeep was the first automotive company to have hosted the “Go live with me” series on Instagram.

With the increase in social media platforms today, Jess is optimistic of exponential growth within the influencers’ space with more activations globally. “We are planning to expand our experiential offering to help our brand partners transition to real-life experiences of the products and build better brand loyalty,” signs off Jess.